22 Best SEO Tools in 2025: Free & Paid Options

  • CHHUN HOUR
  • 25/06/2025
  • News
  • Comments Off on 22 Best SEO Tools in 2025: Free & Paid Options

SEO tools help users track, evaluate, and optimize their SEO performance. WooRank’s competitor analysis tracks competitor keywords, technical specs, and position changes. All these help you better understand your competitors and how to outrank them.

SEO tools

Popular Features

SEO tools

In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. The content in the policies directory seldomly changes, however the BHS Links content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies.

  • Google Trends allows you to analyze search trends anywhere in the world.
  • Also, it’s easy to make audits on sites with over a million pages in a few minutes as the tool is designed to work with huge sites.
  • Google’s own Keyword Planner was built for folks who buy Google ads, but it still delivers a ton of information useful for SEO keyword planning.
  • Google algorithms change regularly, and there are a lot of factors to watch to ensure your SEO strategy works out.

Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a map can become tedious if your site has a lot of pages. XML Sitemaps Generator simplifies this process by creating a customized map for you. Type in your focus keyword for a page, and Yoast will provide recommendations to improve your chances of ranking for the search term.

SEO tools

GeoRanker for location-specific SEO tracking

While there is a paid option, the free plugin is perfect for a lot of beginner SEO needs. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. Or for troubleshooting international SEO issues on a client site. This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place. Google Search Console (GSC) is a free alternative to SEO Gets. It lets you track keyword performance, impressions, clicks, and average positions over time.

SEO tools

Exclusive Free SEO Tools From Ranktracker

SEO tools

Search engines want to index what the user sees, and can get pretty suspicious and even levy penalties if they think something deceptive is going on. Enter the URL of any web page to run the Check Server Page tool below. We invite you to use these free search engine optimization tools as often as you like, so bookmark this page. Get started immediately with our free tools—no login, no registration required. Or dive deeper with our subscription service for just $24.95/month. Whether you’re fine-tuning your site with our free tools or mastering SEO with our professional suite, SEOToolSet is your partner in online success.

SEO tools

The Discovery tool tells you the keywords your site is currently ranking for in search engines. No need to create SEO campaigns from scratch – just capitalize on the results you’re already getting by tailoring your sales funnel to the keywords you rank for. Ranktracker’s SERP checker tool gives you a full report on individual sites and specific keywords. That brings us to one of the keyword finder’s other valuable features- it allows you to track different keywords based on location-specific data.